Accacia Design — Est. 2015
Strategic branding designer creating timeless identity systems that help businesses become memorable, profitable and trusted.
About the founder
Growing up loving any form of art, she finished a Bachelor Degree of Graphic Design majoring in Advertising in 2014.
Soon after, her freelance work got popular, so she opened her own offline digital printing store in 2017 — two years after she started freelancing. As an entrepreneur she has dealt with thousands of customers for a decade, managed employees, and adapted to the market since 2015. She is well-trained to understand the deeper layer of what customers actually want.
Her keen hard work, attention to new trends, and out-of-the-box creativity are what kept the businesses alive until now.
Accacia was built as a premium branding solution for business owners who have good products and are serious about building their brands — matched with her rare ability to see a brand from both sides: as a graphic designer, and as a business owner.
Making a design that can make profit for business owners is one of her main goals in every project. Her mission is for Accacia to serve brands all over the world and provide all-in-one needs for their brands.
Scope of abilities
Logos, identity systems, packaging, print and everything in between.
Product and brand imagery shot to match the identity, not fight it.
Brand films and short-form footage built for how people watch now.
Pacing, colour and sound that keep a viewer to the last frame.
Feeds and campaigns that stay on brand and still stop the scroll.
Positioning, audience and message decided before the first sketch.
Reading the numbers behind the brand — a decade of running one.
One studio, one standard, from first idea to signage on the wall.
My strategy
My specialty
Messages answered while the idea is still warm.
A date given is a date kept. Every file, every time.
You always know what stage your brand is in.
Ten years across a counter teaches you what people mean, not just what they say.
Every decision traced back to a business reason.
Designed for the way your customers buy today.
A pretty logo is easy. A brand that earns is the work.
How I build a brand
Consultation — Brief & Strategy — Design Process — 5× Revision — Delivery
Selected work
Buttonscarves reached me in 2016 to do their logo design. Today that design travels across Indonesia as a symbol for luxurious Muslim wear — especially headscarves and accessories.
A mark that could carry a premium fashion house for a decade.
Good branding doesn't need to scream to be remembered. Quiet, refined, timeless — and still lasting.
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ViewBefore it became a group of restaurant chains, Sokyo — Japanese Restaurant started in a house kitchen. Through Instagram the founder patiently attracted customers before opening her first offline restaurant.
An identity that could grow from one kitchen into a chain without being rebuilt.
Sokyo Group is now a reputable chain across Samarinda and Balikpapan. Their Salmon Mentai Don and sushi still have our hearts.
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ViewCreated by an aesthetic doctor, Doctor Matcha serves ceremonial matcha originally from Japan. The whole vibe is playful, fun and alive, backed by the cutest little illustrations.
Reach a young, social-first market without losing the ceremonial credibility.
A pink + green palette with total strawberry-matcha energy — every detail designed to be social media worthy.
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ViewBranding for Faveur, a cakery in Indonesia. Soft. Elegant. Memorable. A modern classic serif approach combining delicate curves and refined details.
Capture the essence of premium artisan patisserie in a single mark.
A logo that feels warm, timeless and quietly luxurious — because sometimes the right logo speaks before the product does.
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ViewTiger Lily celebrates Asian flavours with an Indonesian heart, inside Big Mall, Samarinda. Modern and playful, yet refined enough for a premium setting.
One cohesive identity, from the dining room to the cup in your hand.
A confident wordmark paired with an illustrated mascot, grounded in deep maroon, burnt orange and warm neutrals — delivered across logo, colour system, takeaway cups, menu styling and signage.
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ViewOur reviews
A decade of clients, and the same conversation every time: fast, clear, on time, and worth it. Straight from the DMs.
Investment
Three ways to work together. Every package includes the full workflow — discovery, moodboard, design, five revisions and final files.
A mini branding package for a brand that's ready to stand out.
Perfect for startups or personal brands that need a professional, cohesive identity.
For brands that want a fully customised identity and a complete brand package.
Already have an identity and only need one piece of it? Any single deliverable can be commissioned on its own — quoted per project once we've talked through the scope.
Contact
Tell me about your business. I'll come back to you personally — usually within a day — with the direction I'd take and what it costs.
Your brief is in my inbox. I'll reply to your WhatsApp personally, usually within one working day.